Privacy Policy

This Privacy Policy applies to the Mighty Cubs mobile applications, the Mighty Cubs website, and any related products, services, or APIs operated by SpruceX Inc. (collectively, the “Services”).

SpruceX Inc. is a corporation incorporated under the laws of Ontario, Canada. Mighty Cubs is our family of educational and children's products designed to inspire curiosity, encourage reading, support early learning, and create meaningful family experiences through engaging digital content.

At SpruceX, protecting the privacy of children and families is one of our highest priorities. We design our Services with privacy in mind and collect only the information reasonably necessary to provide personalized experiences, operate our Services, and improve them over time.

Your use of the Services is also subject to our Terms of Service, which govern your access to and use of the Services.

SpruceX Inc. develops and operates the Mighty Cubs family of children's applications, websites, and digital services.

Our Services are intended to be used by parents or legal guardians together with their children and are designed to provide safe, engaging, and educational experiences for families.

For questions about this Privacy Policy or our privacy practices, please contact us:

This Privacy Policy applies to:

• All mobile applications published under the Mighty Cubs brand by SpruceX Inc.
• The Mighty Cubs website at https://www.themightycubs.com.
• Any other websites, applications, or digital services operated by SpruceX Inc. that expressly state that this Privacy Policy applies to them.

Unless a particular product or service provides its own separate privacy policy, this Privacy Policy governs your use of all Mighty Cubs Services.

This Privacy Policy does not apply to third-party websites, applications, or services that are not owned or controlled by SpruceX Inc., even if they are accessible through links from our Services.

Protecting children's privacy is fundamental to everything we build. Our guiding principles are:

• Parents remain in control of their child's information.
• We collect only the information needed to provide and improve our Services.
• We do not sell personal information.
• We do not display third-party advertising within our children's Services.
• We do not use children's information for behavioral advertising or advertising profiling.
• We work to protect personal information using reasonable administrative, technical, and organizational safeguards.
• We regularly review our privacy practices as our Services evolve.

We collect only the information reasonably necessary to provide, maintain, improve, and secure the Mighty Cubs Services.

We use the information we collect only for purposes related to operating and improving the Mighty Cubs Services. This includes:

• Providing and personalizing our Services.
• Delivering purchased content and verifying subscriptions.
• Maintaining accounts and child profiles.
• Improving the quality, reliability, and performance of our Services.
• Providing customer support.
• Detecting, preventing, and addressing fraud, abuse, security incidents, and technical issues.
• Complying with applicable legal obligations.

We do not sell personal information. We do not use children's personal information for behavioral or targeted advertising. We do not display third-party advertising within the Mighty Cubs Services.

We do not sell, rent, or trade personal information. We may share limited information only when necessary to:

• Operate, maintain, and improve the Mighty Cubs Services through trusted service providers acting on our behalf.
• Process or verify subscriptions and purchases.
• Comply with applicable laws, regulations, legal processes, or lawful government requests.
• Protect the rights, safety, security, or property of SpruceX Inc., our users, or others.
• Support a merger, acquisition, or reorganization, provided appropriate safeguards are maintained.

When we share information with trusted service providers, they are authorized to use it only to perform services for us and are required to protect it appropriately.

We work with trusted third-party service providers to help us operate, maintain, secure, and improve the Mighty Cubs Services. Examples include:

• Subscription and purchase processing.
• Cloud hosting and infrastructure.
• Customer support.
• Security, reliability, and performance monitoring.

Our service providers are required to maintain appropriate safeguards for the information they process on our behalf.

Our website may use essential cookies or similar technologies necessary for security, functionality, and reliable delivery of the Services. We do not use cookies for behavioural advertising directed at children.

Premium features and subscriptions are offered through the applicable app stores. Payments are processed by the Apple App Store or Google Play, as applicable. SpruceX Inc. does not receive or store your payment card information or other financial payment details. We receive only the limited information necessary to validate your subscription and provide access to premium content and features.

We take the security of personal information seriously and use reasonable administrative, technical, and organizational measures to help protect it from unauthorized access, disclosure, alteration, loss, or misuse.

While we strive to protect your information, no method of transmitting or storing data over the internet is completely secure, and we cannot guarantee absolute security.

If we become aware of a security incident affecting personal information, we will take appropriate steps in accordance with applicable laws.

We keep personal information only for as long as reasonably necessary to:

• Provide the Mighty Cubs Services.
• Maintain your account and child profiles.
• Verify subscriptions and purchases.
• Comply with legal obligations.
• Resolve disputes or enforce our agreements.

When personal information is no longer required, we will delete it or securely de-identify it, unless required by law to retain it longer. Some information may remain in backup systems for a limited period before permanent removal.

Parents and legal guardians remain in control of the information associated with their family's use of the Mighty Cubs Services. Subject to applicable law, you may have the right to:

• Access the personal information associated with your account.
• Correct or update inaccurate information.
• Delete child profiles from the Services.
• Request deletion of your account and associated personal information.
• Withdraw consent where processing is based on consent, subject to legal or contractual limitations.
• Contact us with questions about how your information is used.

We may ask you to verify your identity before responding to certain requests in order to protect the privacy and security of your information.

Parents or legal guardians may delete a child's profile at any time within the Mighty Cubs Services. Deleting a child profile permanently removes the associated personalization data from our systems.

To request deletion of your account and associated personal information, please contact us. Following verification, we will delete or de-identify your personal information within a reasonable period.

Some limited information may remain in secure backup systems for a limited period before being automatically removed.

The Mighty Cubs Services are available to users in multiple countries. Depending on where you live, your personal information may be processed or stored in countries other than your country of residence.

Whenever personal information is transferred internationally, SpruceX Inc. takes reasonable steps to ensure that appropriate safeguards are in place and that personal information continues to be protected in accordance with applicable privacy laws.

Protecting children's privacy is central to the design of the Mighty Cubs Services.

Child profiles must be created and managed by a parent or legal guardian. Children should not create profiles or submit personal information directly through the Mighty Cubs Services.

Parents or legal guardians may review, update, or delete their child's profile within the Mighty Cubs Services. They may also contact us if they have questions about their child's information or our privacy practices. We encourage parents to supervise their child's use of our Services.

We do not knowingly use children's personal information for targeted advertising or sell children's personal information to third parties.

Depending on where you live, you may have additional privacy rights under applicable laws, including the right to request access to, correction of, deletion of, or restriction of the processing of your personal information.

To exercise any applicable privacy rights, please contact us using the information provided below. We will respond in accordance with applicable laws.

We may update this Privacy Policy from time to time to reflect changes to our Services, legal requirements, or our privacy practices.

When we make material changes, we will update the Effective Date at the top of this Privacy Policy. Where required by law, we will provide additional notice or obtain consent before changes take effect.

Your continued use of the Mighty Cubs Services after an updated Privacy Policy becomes effective constitutes your acceptance of the revised Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us. We will make reasonable efforts to respond in a timely manner.

This Privacy Policy is governed by the laws of the Province of Ontario and the applicable federal laws of Canada, without regard to conflict of law principles. Nothing in this Privacy Policy limits any rights you may have under applicable privacy laws in your country or region of residence.

Parents and legal guardians who have questions about their child's personal information or wish to request access, correction, or deletion may contact us using the information provided in this Privacy Policy.

We may request reasonable information to verify the identity of the requesting parent or legal guardian before fulfilling a request. This helps us protect the privacy and security of children's information.